TO OPTIMIZE HUMAN PERFORMANCE THROUGH INTELLIGENT HYDRATION
At FluidLogic, we believe in the power of water.  It affects how we think, how we feel, and how we perform. Proper hydration – not simply needed to survive… it’s how we thrive.
Founded in 2016, FluidLogic was born in the grueling conditions of the Baja 1000. Our first in-vehicle hydration system solved the critical need to hydrate without distracting from the physically demanding conditions encountered whilst racing through the desert.
Today, FluidLogic is the go-to system for professional and recreational drivers in a wide range of driving classes. We make products that have been tested in the most demanding environments for humans who demand their absolute best performance.
Did you know that the cockpit of a racecar can reach temperatures over 120 degrees Fahrenheit? Drivers decked out in heavy gear from head to toe heat up quickly. Their uniforms are designed primarily for safety, which means their body temperature becomes harder to regulate—and dehydration can happen in minutes.
That’s what makes proper water intake critical for motorsports athletes. Here’s how dehydration can impact motorsports athletes on the course:
Decreased coordination
Difficulty concentrating
Delayed response times
Weaker problem-solving abilities
Race Drivers need to make fast decisions at high speeds; these issues can put them at risk of fatigue or even accidents.
